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Copywriters vs. Content Writers: The Difference and Why Hire Them

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Shopify SEO company

It’s no secret that you can’t run everything by yourself when owning a business. You can’t deliver your materials to your business or the finished products to your customers. You likely can’t manufacture your products on your own either. You may not even be able to complete the services yourself!

Simply put, you need a helping hand from outside services to successfully run your business in various ways.

One excellent example of such is hiring a Shopify SEO company. Shopify is one of the most popular eCommerce platforms to date and currently has over 1.75 million merchants! When you hire an SEO company that specializes in this platform, you are only vastly improving your business’s ranking in Google search results, leading to increased conversions by your customers.

A high-quality Shopify SEO company typically includes a team of writers to improve the text on your website (and your business’s overall online presence), and these writers can be either copywriters or content writers. But what is the difference between these types of writers and why should you hire either one of them?

What Is a Copywriter?

A copywriter is a professional writer that plans and generates texts that are tailored to advertising and overall marketing. They create phrases, words, sentences, taglines, slogans, and larger forms of writing specifically for selling products and/or services to either other businesses (B2B) or consumers (B2C). In summation, they construct texts that are considered persuasive more than anything else.

What Is a Content Writer?

A content writer is a writer who constructs various forms of content, including but not limited to blog posts, product descriptions, email newsletters, podcast scripts, web page copy, white papers, and video scripts. Content writers are typically in digital marketing, which aim to inform readers and attract potential customers as well.

Copywriters and Content Writers: How Are They Different?

While both of these types of writers are wordsmiths and both essentially aim to sell something to someone, to put it bluntly, they are also relatively different as well.

For instance, a copywriter typically focuses on enticing potential customers and getting more conversions all the while increasing company awareness. They tend to end their copy with a CTA, or a call to action (think “browse their products,” “buy this,” “call here,” etc.).

A content writer, however, tends to hone in on being more informative and adding more personality to what they write while still grabbing the readers’ attention and, hopefully, getting them to purchase a product or service.

Bottom line: copywriters try to persuade the readers to do something while content writers aim to inform readers (persuasive vs. informative writing, in a sense).

Advantages of Hiring a Copywriter

When you hire a professional copywriter, you can reap a slew of benefits, including but not limited to:

  • A fresh writing perspective
  • Attention-grabbing copy
  • Impressive and usually flawless grammar, syntax, vocabulary, etc.
  • Ubiquitous tone across all online platforms
  • Highlights your business’ strengths just right

Advantages of Hiring a Content Writer

There are various benefits of hiring a content writer as well, such as:

  • Strong connection to your desired audience, whether they be experts or beginners in your field
  • Unique and personable content
  • Increased ranking on Google search results
  • Vastly improved and optimized the content you already have
  • Boosted conversion rate
  • Decreased bounce rates

Where to Find Some of the Best and Most Versatile Content and Copywriters Today

When you are looking for a team of content and copywriting experts to really engage your audience and persuade them to trust in your products and/or services, look no further than 1Digital® Agency. Their writers are versatile, knowledgeable, and brilliant all the while evoking all the qualities of both copywriters and content writers, bringing you and your business the best content and copy possible.

This industry-leading Shopify SEO company knows just what your online store needs to stand out above the rest, including your website’s content and copy. Get in touch with them at 888-982-8269 to get started!

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