With the advent of digital marketing channels, professional marketing in the education sector has become more competitive and demanding. Students and parents expect consistent online experiences and a real social media presence.
Veteran educational providers must reevaluate their marketing strategy annually, as candidate recruitment is becoming a continuous process. Understanding how marketing works for educational institutions in Australia is essential.
How does Higher Education Marketing work?
Marketing higher education is marketing to students who are interested in any type of higher education. This is, in America or Australia, any degree that is not a high school diploma.
How can you ensure your marketing plan for education is successful? While some of this will depend on your institution’s goals and setting, here are some general considerations.
Take Social Media into considering
Candidates expect you to be active across key social media platforms such as Instagram, Twitter, TikTok Facebook, YouTube, and Facebook. Understanding your audience’s needs and helping them to make the most of each social media platform can help you keep your school, university, or institution top of mind.
You can market your college via social media to potential students. Collaborating with your potential students’ favorite influencers and promoting the content via social media is possible.
Showing up at your potential students’ places is one of the most successful marketing strategies for higher education.
Your Marketing Strategy for Educational Institutes should include timing and schedule planning.
You should consider when you can develop and evaluate your higher education marketing strategy throughout the year while allowing time for implementation. Preparing for the upcoming academic and fiscal years in June and the spring intake in February is best.
You can create demand for your educational institution by setting aside time each year to work on your marketing strategy.
Keep prospective students warm throughout the year. Do not think of candidate recruitment as a one-off event. Your rivals will be able to sneak up on you and grab prospective students whenever they least expect it.
Make a multi-channel strategy, but tie everything together
The prospectus is still vital and the best way to tell your story, from outcomes to prestige to infrastructure to extracurricular activities. But they should not be treated as just a document.
Print isn’t dead, at least not in academia. But make sure you include your prospectus in your online and email communications and any other promotional items you give out at events. To get the best value for your money, keep your theme consistent across all channels. This will make you popular across all channels, online and offline.
Marketing saves your educational institution from being outdone by your competitors.
To avoid redundancy, it is important to focus on innovative marketing in any institution’s strategic plan. Although developing a marketing strategy may take some time, it is worth the effort and could help you stand out in a saturated market.
Your core beliefs and how your school can communicate them online will make you stand out and help attract the right student group. Your chances of being ranked well in search engines can be increased by having a simple marketing strategy that communicates your message.